partnerships
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Grab integrates OpenAI technology into its platform
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
Campaign Podcast: Are creative partnerships more intense than a marriage?
Campaign's editorial team discusses a trio of features on creative partnerships.
TikTok study reveals five best marketing practices when working with creators
TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.
Five areas to improve client-agency relationships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Marketers are moving beyond traditional agency partnerships: R3 study
R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.
Omnicom strikes group-wide partnership with Firework
The global deal will enable the network’s agencies to help e-commerce clients add video and livestreaming to brand websites that engage shoppers and drive more sales.
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