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May 27, 2015
Rebranding: How Courts Malaysia is using humour to unite Malaysians
KUALA LUMPUR - Concocting a brand personality that cuts across multicultural and multi-strata Malaysia is tough. But electronics and furniture retailer Courts Malaysia is finding success with a $6 million refresh that includes advertising, store redesigns, a new ecommerce platform and, for the first time in 20 years, a brand ambassador.
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