Real life Ford engineer tests new Territory SUV's strength

Damian Lavric, Ford engineer, and his friends, showcase the SUV's powerful features, including its towing capabilities by taking a heavy pile of snow up a mountain. 

Viewers are invited online to watch extended versions of the stories and to experience more of the new Ford Territory SUV. Traffic to the website, developed by Wunderman, was driven by the TVCs and a phased online advertising campaign that included homepage takeovers.

"The films bring Ford’s 'Feel the difference' message to life by inviting its engineering team to put the new Territory to the test through unique, real life challenges," described JWT Melbourne creative director, Richard Muntz.

As part of the campaign, Mindshare coordinated in-programme content featuring Ford ambassadors on local lifestyle television programmes Better Homes and Gardens and The Renovators to demonstrate the Territory’s technology and introduce its diesel engine.

Since the campaign's initial launch in mid-June, the new Territory has achieved over 23 per cent share of the medium SUV segment, placing it atop the segment for the second month in a row.

Since the first TVC went to air, the Ford Territory homepage has recorded more than 140,000 unique visitors. Meanwhile, the 'Facebook' and 'Touchscreen' videos combined have been viewed over 30,000 times.

Creatives:

JWT Melbourne
Executive creative director  Richard Muntz 
Creatives  Deborah Frenkel, Harsh Kapadia, Kingston Trinder 
Head of TV production Justine Kubale Senior Account Director – Michael McConville/Peter Chapman

Wunderman Team
Creative director  Stanley Johnson 
Senior account director  Carly Adamis
Digital strategy  Matthew Morgan

Mindshare Team
Business director  Mandie Gilchrist 
Manager  Michael Emmerson 
Digital director   Lizzy Ryan
Digital manager   Yoav Goldberg