Daniel Farey-Jones
Jun 20, 2023

Publicis’ Working With Cancer campaign wins Lions Health Grand Prix for Good

‘Not only a brilliantly creative idea, but a globally impactful one,’ jury president says.

Working With Cancer: ran outdoor ads
Working With Cancer: ran outdoor ads

Working with Cancer, which was inspired by Publicis Groupe chief executive Arthur Sadoun’s experience of the disease and his desire to change corporate attitudes to it, has won the Health Grand Prix for Good at the Cannes Lions International Festival of Creativity.

Sadoun launched the cross-industry pledge initiative in January, “to erase the stigma of cancer in the workplace” and guarantee jobs for staff living with cancer and other chronic diseases, after going public last year about his own diagnosis during his treatment for HPV-related cancer.

The Publicis Foundation, which is backed by the French-owned agency group, worked with the Memorial Sloan Kettering Cancer Center (which is credited as the brand client) and other cancer charities on the initiative.

Mel Routhier, jury president of the Health and Wellness Lions and chief creative officer of VMLY&R Chicago, said: “Working with Cancer stopped us in our tracks. We not only saw a brilliantly creative idea, but we also saw a globally impactful one—with scale, inclusivity and the real potential to change employee care forever.”

 

Source:
Campaign UK

Related Articles

Just Published

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

6 hours ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

9 hours ago

Move and win roundup: Week of May 12, 2025

Start the week with updates on people's moves and business wins at Spotify, Wingstop, Cartology, Mahlab, and more to come.

9 hours ago

ChatGPT, conversational AI and the shift from ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.