Proximity Philippines adds three new accounts

The new business will be headed by director Aya Montebon and creative director Chin Pangan.

Terry SA Inc has tasked Proximity Shop with developing in-store retail display merchandising for famous flip-flops brand Havaianas while Bigg's Diner has put the agency in charge of brand strategy for in-store merchandising and local implementation.

The Pepsico business was picked up from sister company BBDO Guerrero and sees Proximity Shop assigned to provide in-store merchandising and promotional development for Quaker.

Montebon noted that the collaborative spirit within BBDO Guerrero gives the shop an edge in producing through-the-line solutions for its clients. “It has been a very productive first five months for Proximity Shop, with several new business assignments on top of shopper-focused projects for the current roster of BBDO Guerrero clients.”

Tony Harris, chief executive of BBDO Guerrero/Proximity Philippines, added, “It is particularly pleasing because the assignments cover such a breadth of what the team at Proximity Shop can do – display, brand strategy, field audits and promotion to name but a few.”

BBDO Guerrero & Proximity Philippines launched Proximity Shop in October last year. Later in January, it appointed Manny Nepomuceno as digital director.