Asia-Pacific CEO at Maxus Neil Stewart and executive vice-president and MD for Discovery Networks Asia-Pacific Tom Keaveny joins us to discuss the challenges facing the pay-TV industry.
The podcast was recorded at the Casbaa Covention 2010 which took place at the Grand Hyatt in Hong Kong during October. The recording also coincides with the Television Report published in the November and second issue of Campaign Asia-Pacific.
Included in the discussion are the challenges facing the pay-TV industry today, including growing advertising revenue and adding value and generating ROI through mobile and internet offerings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)