'The incredible lawyer' campaign was launched by the pro bono section of the Law Society of Singapore in April 2010 to encourage lawyers to lend help to those who can't afford to seek legal assistance.
Plum Ideas, which was tasked to promote this message and encourage the law firms to extend their pro bono services, created illustrated notebooks that depict lawyers as super heroes in the society who can save people from harm, malice and wrong-doing. These notebooks were then distributed by the Law Society to their member firms.
In addition, Plum Ideas also created a microsite www.Incrediblelawyer.com which invited lawyers to submit case studies of their pro bono work. The entries were judged by the Law Society and awarded with pins - silver for students and gold for lawyers to commend them for the heroic work they have accomplished.
So far three issues of illustrated books have been printed and distributed which contain true accounts of pro bono work. The microsite also offers wallpaper downloads and will extend until October 2010.
Credits:
Creative Directors: Ong Tiong Huat/Veronica Phua
Account Servicing: Chew Fung Wee, Stan Yu
Design & Art Direction: Lawrens Tan, Gregory Yeo, Joanne Lee
Interactive Team: Rayanne Goh, Phoebe Lim
Copywriting: Guruprasad Nagarajan, Jesse How
Illustrator: Loh Fook Chee
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