WordSnap provides contextually relevant advertising on content driven websites like news sites and online forums. The ad system highlights particular words or phrases and displays the advertisement in a pop-up bubble format. The format includes flash, pictures and text. Videos advertisements are current in the pipeline.
"A total development cost of over HK$2 million in R&D and infrastructure has been deployed and the company has earmarked an additional HK$3 million for future investments and expansion,” said Kevin Huang, CEO of Pixel Media.
Pixel Media also states that a Comscore study shows in-text advertising delivers “five times greater brand awareness and twice as much lift in brand purchase intent".
WordSnap is currently set up in 30 major partnership websites in Hong Kong including Discuss, Uwants, Sina Hong Kong, DCFever and Commercial Radio Interactive. It is expected to extend services to other markets in Asia.
Sony Ericsson, Citibank, Ocean Park, HTC, Nokia, Venetian Macao and Hong Kong College of Technology are some of the clients that have already signed up for WordSnap.
Pixel Media launches online in-text ad unit WordSnap in Hong Kong
HONG KONG – Online ad sales company Pixel Media has launched WordSnap to imbed in-text advertising targeting readers with relevant promotions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
40 Under 40 2024: Matthew Zeng, DSTNCT
Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.
Nunn Media climbs to $42.8 million in wins, leading ...
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Agency of the Year 2024 winners: Japan/Korea
Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.