"By organising this award, we hope to play a role in taking Hong Kong’s digital and mobile advertising industries to the next level and recognise those that have played a role in making the industry what it is today,” said Kevin Huang, CEO of Pixel Media.
A panel of 12 judges has been appointed to adjudicate the awards. The panel includes Raymond Ho, Chairman of HK2A, Roid Sin, CEO of OMD, Florence Wong, Managing Director of Zenith Optimedia HK, and Pauline Chu, Managing Director of Carat HK.
The panel will select winners for 11 awards including 'Best creative use of media', 'Best ad network campaign' and 'Digital brand of the year'.
The Digital Advertising Awards are open for entry from 1- 30 August and will be presented on 28 September at the Hyatt Regency, Hong Kong.