Pat Fallon dead at 70

In 1981, Fallon helped found Fallon McElligott Rice, which later became known as Fallon Worldwide.

Nicknamed the "experiment out on the prairie," the Minneapolis-headquartered network produced some of the most awarded and influential creative work of last 30 years, including Perception/Reality for Rolling Stone, Gorilla for Cadbury Schweppes (out of the UK) and BMW Films. The agency was bought by Publicis Group in 2000. In 2010, Fallon himself was inducted into the Advertising Hall of Fame.

In a statement on its website, the agency called Fallon, "our fire in the belly, our eternal conscience and the head of our Fallon Family."

"We will miss him dearly, but are fully committed to living up to the legacy of greatness that he established at the place that bears his name," the agency stated.

Read the Minneapolis Star Tribune obituary here.