Analysis Marketing The Knowledge
Nicola Merrifield
Dec 19, 2023

Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

4 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

5 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

Lunar New Year goodies: APAC's Year of the Snake campaigns

7 Lunar New Year goodies: APAC's Year of the Snake campaigns

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

8 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

10 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Related Articles

Haleon debuts AI-powered screener to make advertising more inclusive
Oct 27, 2024
Jack O'Brien

Haleon debuts AI-powered screener to make advertisin...

GSK moves global Panadol ad business into bespoke WPP team
Oct 18, 2018
Omar Oakes

GSK moves global Panadol ad business into bespoke ...

What Trump winning the presidency again means for future of healthcare
Nov 7, 2024
Lecia Bushak

What Trump winning the presidency again means for ...

Burson launches healthcare-focused AI service
Sep 19, 2024
Diana Bradley

Burson launches healthcare-focused AI service

Just Published

The Guardian names Imogen Fox as global chief advertising officer
2 hours ago
Shauna Lewis

The Guardian names Imogen Fox as global chief ...

The mandate covers leading advertising teams in Australia and the United States, apart from the UK.

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
The Information
3 hours ago
Gideon Spanier

Arthur Sadoun on why Publicis didn’t buy IPG and ...

In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
16 hours ago
Gideon Spanier

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

Meta, Musk and the imminent death of brand safety
17 hours ago
Fiona Salmon

Meta, Musk and the imminent death of brand safety

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis