Asiya Bakht
Mar 4, 2010

Osotspa appoints JWT to launch new product in Indonesia

JAKARTA - Thai FMCG Osotspa has appointed JWT to handle the launch of a new product in the Indonesian market.

Osotspa Indonesia
Osotspa Indonesia
JWT won the business after a credentials presentation that involved Black Pencil among others.


In recent days, Osotspa has been exploring opportunities to market its food supplements in international markets. 

In 2006, the 118-year old manufacturing and trading conglomerate, which holds 65 per cent of the energy-drink market in Thailand, set up Osotspa International to spearhead its international activities.

Under its corporate vision of 'Osotspa Goes Global', it has been trying to promote Shark as a global brand for both carbonated and non-carbonated energy drinks and M-150 as a brand for Southeast Asia.

Last month, JWT also won the creative account for Minak Djinggo cigarettes, manufactured by Nojorono Tobacco International (NTI), following a three-way pitch. 
 
 

Related Articles

Just Published

1 day ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

1 day ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

1 day ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

1 day ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.