Asiya Bakht
Mar 4, 2010

Osotspa appoints JWT to launch new product in Indonesia

JAKARTA - Thai FMCG Osotspa has appointed JWT to handle the launch of a new product in the Indonesian market.

Osotspa Indonesia
Osotspa Indonesia
JWT won the business after a credentials presentation that involved Black Pencil among others.


In recent days, Osotspa has been exploring opportunities to market its food supplements in international markets. 

In 2006, the 118-year old manufacturing and trading conglomerate, which holds 65 per cent of the energy-drink market in Thailand, set up Osotspa International to spearhead its international activities.

Under its corporate vision of 'Osotspa Goes Global', it has been trying to promote Shark as a global brand for both carbonated and non-carbonated energy drinks and M-150 as a brand for Southeast Asia.

Last month, JWT also won the creative account for Minak Djinggo cigarettes, manufactured by Nojorono Tobacco International (NTI), following a three-way pitch. 
 
 

Related Articles

Just Published

8 hours ago

Publicis China CCOs on creativity in a hyper-speed ...

"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.

8 hours ago

40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi

The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.

8 hours ago

Suntory Boss Coffee fuels celeb chef Andy Hearnden

The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.

9 hours ago

Why you shouldn’t ignore search everywhere ...

As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.