OMD retains Wyeth Nutrition in Hong Kong

OMD Hong Kong has retained Wyeth Nutrition Hong Kong’s account following a competitive pitch.

The scope of work includes integrated media communications strategy as well as planning and buying.

It is understood that the competing agencies were Mindshare and Zenith. OMD Hong Kong has held the account for eight years.

Yvonne Chau, marketing director of Wyeth Nutrition, said OMD had demonstrated "a strong passion for innovation and a deep understanding of our business landscape along with strategic insights and ideas".

The brand, part of Nestle S.A., makes nutritional products for infants and young children, as well as pregnant and lactating mothers. Past campaigns have won over 150 local and international awards in the last four years, according to the agency.