OMD China steps up digital leadership with two senior appointments

Li, who will take the role from 25 July, replaces Martin Shaw, former head of digital at OMD Shanghai, who will join Maxus Hong Kong in August. Before joining OMD, Li spent 18 months as senior digital director at KU6, one of the top online video sites in China. She was also the planning director at Neo Ogilvy for four years.

SiewPing Lim, CEO of OMD China said, “Grace brings to the table a deep understanding of China’s online landscape and how to best leverage online assets to benefit the client.”

Du has 11 years of digital experience under her belt. She has been heading the Intel account at the agency for one and a half years, and has now been promoted to head up the platforms team in Beijing.

Arlene Ang, managing director of OMD Beijing added that Rose brought  a "huge dose" of digital innovation and planning discipline to the Intel team. "I look forward to her spreading this to all clients in OMD Beijing."

OMD China is also in the process of finalising a national platforms leader overseeing the group's three offices in China. It says an announcement can be expected soon.

Reported in June, Omnicom Media Group Asia-Pacific has dropped the word 'digital' from its corporate vocabulary as part of a region-wide inititaive.

Over the past year, the agency cited that it has been strengthening its platforms team structure and two new hubs comprising of two independent teams were set up in Beijing recently – search, and measurement and analytics. The entire platforms planning and execution team comprises of 76 people across the three OMD offices in China – Shanghai, Beijing, and Guangzhou.