From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy
Now, let's talk about sweat.
Although nothing will probably ever match the lightning-in-a-bottle 'Man your man could smell like' campaign, these two new characters from Old Spice are worth a few laughs. Ad Nut particularly enjoys the spots featuring 'Bob Giovanni', which hearken back to many happy times watching infomercials in the wee hours of the morning.
|
Need more ads? Visit Ad Nut's Campaign colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
