From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy
Now, let's talk about sweat.
Although nothing will probably ever match the lightning-in-a-bottle 'Man your man could smell like' campaign, these two new characters from Old Spice are worth a few laughs. Ad Nut particularly enjoys the spots featuring 'Bob Giovanni', which hearken back to many happy times watching infomercials in the wee hours of the morning.
|
Need more ads? Visit Ad Nut's Campaign colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
.png&h=268&w=401&q=100&v=20170226&c=1)
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
