OgilvyAction China promotes Patti Sun as president

Sun’s main focus will be to strengthen integration between OgilvyAction and the rest of Ogilvy's networks including advertising, PR, digital and direct marketing offerings. She will continue to report to Shenan Chuang, CEO of Ogilvy & Mather China, and John Goodman, regional president of OgilvyAction Asia-Pacific.

Sun joined OgilvyAction in July, before which she was vice-president of Euro RSCG 4D Field Force in Shanghai. Sun will divide her time between the Shanghai, Beijing and Guangzhou offices supporting staff and resources across mainland China.

Chuang said that OgilvyAction will be a primary focus for Ogilvy Group China and the Asia-Pacific region in 2010. "Activation and retail marketing is a high priority for clients in China, especially those in the FMCG business. More and more clients are looking to us to help them better understand the development of retail environments in China's 3rd or 4th tier cities and the rapidly evolving regional markets. In 2010, the biggest challenge will be continuing to define and solidify OgilvyAction's offerings for clients and prospects in China," she explains.

Goodman added: “Under the pressure of the economic downturn, our clients are paying more attention to channel efficiency. Determining how to help clients connect with consumers directly - and how to drive those consumers to actively select and purchase our clients’ products in shops - is of increasing importance."

The president role of OgilvyAction China was left vacant after Barry Leung left to join Bates141 in February. The unit's clients in China include Michelin and British American Tobacco.