Staff Reporters
Jun 4, 2012

Ogilvy Melbourne creates new head of brand strategy role

MELBOURNE - Ogilvy Group Melbourne has appointed Gavin MacMillan to the newly created role of head of brand strategy. MacMillan joins from DDB Melbourne where he was strategic planning director.

Gavin MacMillan
Gavin MacMillan

MacMillan will be tasked with leading the strategy team in Mebourne and will play a collaborative role with the broader Ogilvy Group, locally and internationally. 

He joins with 15 years' experience working with international brands including Virgin, Jaguar, ANZ and Jim Beam. Prior to joining DDB Melbourne in 2007, MacMillan spent eight years at Y&R London. 
 
According to Michael McEwan, managing partner, BADJAR Ogilvy, the post was created specifically with MacMillan in mind. "We firmly believe a collaboration of smart, creative minds is critical in how we build tailored teams around client needs," he said. "And Gavin is a natural collaborator, leader, teacher and sharer of ideas.”

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

AKQA global marketing chief Sam Kelly departs

Kelly's exit follows that of founder Ajaz Ahmed in October.

1 hour ago

Ebiquity names chief executive following Nick ...

Waters will remain with the business until January 2025 to ensure a smooth transition.

1 hour ago

X’s ad revenue continues to fall after Musk ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

12 hours ago

40 Under 40 2024: Julie Wu, DeVries Global

Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.