The pitch for Minute Maid was won on the back of a credentials presentation by Ogilvy, being one of Coca-Cola's global roster agencies.
"We have ambitious plans for Minute Maid, where we are the challenger juice brand in Malaysia," remarked Rommel Fuentebella, group manager IMC and activations for Singapore and Malaysia.
"For Singapore, the task is slightly different as we need to maintain our leadership in the juices segment. We are confident that Ogilvy will partner us across both markets and help us achieve our growth plans," he added.
Meanwhile, Mahesh Neelakantan, managing director of Ogilvy Action Malaysia and team leader on the Coca-Cola account, said, "We are delighted to be working with the Coca-Cola Company across Malaysia and Singapore. Minute Maid is an exciting brand, and we are looking forward to doing some great work for them. The Coca-Cola Company has ambitious plans for Minute Maid and we are delighted to partner with them in their quest for growth."
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