NTUC Income launches 'Disease sale'

Featuring NTUC Income’s health insurance policy, the campaign highlights the significant contrast between the high cost of medical bills in the event of serious illness, versus the much more affordable cost thanks to proper insurance coverage.

It includes print, outdoor, radio and online banners, pointing to messages surrounding diseases that top the list of health problems in Singapore, such as stroke, dengue fever, heart attack, breast cancer, colon cancer and lung cancer.

To run across Singapore over the next few weeks, it targets consumers who have insufficient or the wrong healthcare coverage. It serves as an urgent call to action for consumers to assess their healthcare needs and seek advice from an NTUC Income agent.

Charles Wigley, chairman at BBH Asia, said NTUC Income’s role in Singaporean society is to ensure people are properly insured.

“In this instance they wanted to highlight the risks associated with putting off healthcare planning. We needed to create a campaign that would stop those people in their tracks and get them to take action,” he added.

Lynette Ang, senior vice president and head, sales & marketing said at NTUC Income, commented on the campaign, “It is a result of substantial research and effort to highlight to Singaporeans the major illnesses and disabilities that affect them.”

“As a major health insurer in Singapore and given our ‘Made different’ proposition, NTUC Income approached this campaign in a manner to urge Singaporeans to undertake necessary planning and provide for their long term medical and financial needs,” she added.