Agenda and Carat Hong Kong are the masterminds behind this campaign based on the communications idea of 'It's not technology, it's what you do with it'.
The agency team have created what they claim to be the first user-initiated social toy in Hong Kong.
When users click on the featured banner ads, they initiate changes in all the other pictures and ads on the screen.
According to Jasmine Tsang, integration business director, "The objective is to engage the audience. With their touch, amazing things will happen."
The campaign is currently running on social platforms U-Wants and 3boys2girls, as well as portals including Y Blogs, Tvb.com, Openrice.com and Akzone.com.hk from this month until mid-December.
Apart from digital, additional support for Nokia's N8 launch also includes TV, newspaper, magazine and billboard executions.
Carat won the Nokia global media account in October 2009.
Credits:
Project Social Toy campaign
Client Nokia
Creative agency Agenda
Media agency Carat
Account servicing Cooby Ho, Rex Tam, Kaman Yip, Enders Liu, Jasmine Tsang
Exposure online
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)