TAIPEI - Nissan Taiwan held a creative pitch on 6 February for the launch of its new Sentra model, inviting three local agencies—Sharp Ad (雪芃廣告), United Ad (聯廣) and Inspire Ad (創異廣告).
A source close to the pitch said the client will keep the Sentra name, but its appearance and design will undergo a facelift.
The source added that Inspire Ad has not worked with Nissan Taiwan, while United Ad is currently the creative agency for its luxury mid-size car brand Teana, and Sharp Ad is the creative agency for its imported car models.
Yulon Motor (裕隆汽車) has been the licensee of Nissan brands in Taiwan for more than 30 years and is one of the country's more renowned advertisers.
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