Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
Read the full article: How social media won the presidency in the Philippines
Jul 11, 2016
New president proves the power of social in the Philippines
David Guerrero explains the Du30 phenomenon.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 19, 2021
Asia's Top 1000 Brands 2021
May 19, 2017
Asia's Top 1000 Brands 2017: Coming soon
Just Published
30 minutes ago
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
The Information
38 minutes ago
Agency Report Card 2024: Publicis Creative
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
.png&h=268&w=401&q=100&v=20250320&c=1)
8 hours ago
'Creativity is under duress': David Droga as he ...
CANNES LIONS: “David’s fast. But I’m faster,” says Oteh, promising speed, talent, and integration as the future CEO of Accenture Song.
22 hours ago
TikTok commercial lead: 'We don't want to take the ...
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.