David Guerrero
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Asia can’t win globally if it doesn’t back itself ...
Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
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David Guerrero on Cannes' first ever live judging ...
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
New president proves the power of social in the ...
David Guerrero explains the Du30 phenomenon.
The Du30 phenomenon: How social media won the ...
Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
What the data says (and what it means)
From data to selfies to how brands make headway in the Philippines.
Cannes impressions: How the Outdoor jury approached ...
David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.
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