The online drive will be in the form of a 24-episode story and the narrative will aim to promote the SGEM and its objectives.
The stories and characters of the campaign will also be promoted on other new media platforms and the site will aim to cultivate interaction with visitors to the main site and on the targeted new media platforms.
The SGEM was launched in 2000 by then Prime Minister Goh Chok Tong to encourage Singaporeans to speak good English and has since succeeded in raising awareness among locals that speaking good English matters in their work and personal lives.
From 2003, the movement has initiated year-long programmes and activities at schools, libraries and partner organisations.
The stories and characters of the campaign will also be promoted on other new media platforms and the site will aim to cultivate interaction with visitors to the main site and on the targeted new media platforms.
The SGEM was launched in 2000 by then Prime Minister Goh Chok Tong to encourage Singaporeans to speak good English and has since succeeded in raising awareness among locals that speaking good English matters in their work and personal lives.
From 2003, the movement has initiated year-long programmes and activities at schools, libraries and partner organisations.
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