Advertising Marketing Analysis
Staff Reporters
Mar 21, 2022

MullenLowe mulls over regional banding

AGENCY REPORT CARD: The IPG agency may operate independently as co-owned offices or affiliates, but it’s trying to fix its fragmented image with baby steps.

MullenLowe mulls over regional banding

Since APAC CEO Vincent Digonnet departed the agency in 2020, MullenLowe has been attempting to paint a narrative of unity and alliance across its many markets in Asia. Has it succeeded? Read on to find out what steps the agency took to mend its disjointed limbs. 

What was MullenLowe’s overall grade? Our full report with the overall grade—plus scores for business; innovation; DEI and sustainability; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

6 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

7 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'The holding company model has been broken for a long time': MediaSense CEO

9 'The holding company model has been broken for a long time': MediaSense CEO

McDonald's Valentine's campaign may make you believe in enduring love

10 McDonald's Valentine's campaign may make you believe in enduring love

Related Articles

Agency Report Cards 2023: We grade 31 APAC networks
Aug 6, 2024
Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Agency Report Card 2023: MullenLowe
The Information
Mar 27, 2024
Staff Reporters

Agency Report Card 2023: MullenLowe

Agency Report Card 2023: AKQA
The Information
Mar 27, 2024
Staff Reporters

Agency Report Card 2023: AKQA

Agency Report Card 2023: Assembly
The Information
Mar 27, 2024
Staff Reporters

Agency Report Card 2023: Assembly

Just Published

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
1 day ago
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

Five by Five Global to deliver AI-powered campaigns in seven hours
1 day ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

BBDO launches new global vision to focus on bolder creativity & impact
1 day ago
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Is Elon Musk’s X winning back advertisers?
1 day ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.