Staff Reporters
Dec 10, 2020

MRM nabs former Isobar global CCO Ronald Ng

The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.

MRM nabs former Isobar global CCO Ronald Ng

McCann Worldgroup's MRM named Ronald Ng, previously global chief creative officer at Isobar, as EVP and global chief creative officer, based in New York.

Ng began his career in advertising at JWT Malaysia, and his career took him to McCann Worldgroup, Bozell, Saatchi & Saatchi and BBDO in Malaysia, then to the US to serve as EVP and executive creative director for BBDO Worldwide. After that he moved to Singapore as CCO of BBDO Singapore, then to Digitas in North America as CCO and then global CCO, before moving to Isobar in 2018.

“We are making a huge bet on MRM being even more of a force for McCann Worldgroup going forward, so adding the highest caliber talent is priority number one,” said Rob Reilly, global creative chairman of McCann Worldgroup. “But you also need that talent to be wildly inspiring and genuinely a good person. Ronald is the gold standard when it comes to this rare combination.”

Kate MacNevin, global CEO of MRM said Ng's "incredible talent" and "passion for creative technology" make him "the perfect global creative leader for MRM as we continue to leverage data, analytics and technology capabilities across our network".

For his part, Ng said MRM is "uniquely organized to help brands win by building meaningful relationships with people", adding that "when we crack the code for innovative experiences, there is unlimited potential for what we can achieve together."

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

7 hours ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

8 hours ago

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

9 hours ago

100 days in, how are Trump’s tariffs reshaping ...

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.