Staff Reporters
Apr 18, 2013

MP & Silva acquires exclusive FIFA media rights in Vietnam

HANOI – MP & Silva, an international media rights company, has secured a deal for the exclusive rights to distribute the 2014 FIFA World Cup Brazil for the first time in Vietnam for an undisclosed sum.

The 2014 FIFA World Cup Brazil will kick off on 12 June 2014
The 2014 FIFA World Cup Brazil will kick off on 12 June 2014

MP & Silva will be the exclusive distributor for television rights across cable, satellite and terrestrial platforms. The partnership with FIFA includes all 64 live matches and ceremonies of the 2014 FIFA World Cup Brazil as well as daily 45-minutes highlights.

The offer also includes all FIFA tournaments including the FIFA Confederations Cup 2013 in Brazil, FIFA Beach Soccer World Cup 2013 in Tahiti, the FIFA Under-20 World Cup 2013 in Turkey, the FIFA Under-17 World Cup 2013 in the UAE, the FIFA Under-20 Women’s World Cup in Costa Rica and the FIFA Under-17 Women’s World Cup 2014 in Canada.

“Vietnam continues to be a key market for MP & Silva, and this partnership with FIFA underlines our leadership in sports content across the region, adding to our comprehensive line-up of top football leagues, tournaments and club content from around the world,” said Andrea Radrizzani, MP & Silva Group CEO.

“This inaugural deal with them underlines their commitment to football, and ensures that our events, including the 2014 FIFA World Cup Brazil, will be seen by the widest possible audience across Vietnam—an exciting football market that continues to grow,” said Niclas Ericson, director of FIFA TV.

MP & Silva is also the Vietnam distributor of the Barclays Premier League, Spanish La Liga BBVA, Italian Serie A, French Ligue 1, German Bundesliga, nPower Football League Championship, Major League Soccer (MLS), Brazilian Paulistao and other leagues, according to the company.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

YouTube enhances Shorts brand options for social ...

New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.

2 days ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

2 days ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

2 days ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.