Moon to promote Sydney's mardi gras

Starting immediately, Moon will be working with Mardi Gras organisers on brand strategy and the
subsequent roll out of all brand and creative components of the campaign.

Speaking on the responsibility of managing the campaign, Moon's managing director Anouk Darling said, “Mardi Gras started as a civil rights campaign and has gathered support and strong engagement from the gay community from the beginning. It is now embraced by all, so the challenge is to ensure the festival continues to be relevant and attractive to all stakeholders involved."

For the organisers of Mardi Gras, the campaign is aimed at keeping the event fresh while adhering to its core values. "It’s important to keep it fresh, alive and exciting for all – from international tourists looking for the beach and the Sydney summertime experience; to the local communities for whom the event is both a major platform for self-expression and pride," said Damien Eames, head of marketing and communications for Mardi Gras.