SINGAPORE - Mondelēz has called a creative pitch covering its biscuit brands in Southeast Asia.
A spokesperson for the US food giant confirmed that the pitch was underway, but did not elaborate on the scope or the markets involved. It is unclear at this stage which agencies are participating.
The company's biscuit brands include Tiger, Lu, Chips Ahoy and Oreo.
Mondelēz works with several agencies in Asia-Pacific, with its global creative handled by Mother in New York.
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