SINGAPORE - Mondelēz has called a creative pitch covering its biscuit brands in Southeast Asia.
A spokesperson for the US food giant confirmed that the pitch was underway, but did not elaborate on the scope or the markets involved. It is unclear at this stage which agencies are participating.
The company's biscuit brands include Tiger, Lu, Chips Ahoy and Oreo.
Mondelēz works with several agencies in Asia-Pacific, with its global creative handled by Mother in New York.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Lawson is promoted from global chief client officer.
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
