Mindshare Malaysia snags Digi’s digital business

The WPP-owned media agency won the account following a three-week evaluation period by the telco, which involved the execution of real-life campaigns in order to compare digital performance and capabilities across agencies.

In a statement, Junaid Muhammad, Digi’s head of eBusiness, welcomed the agency to its roster: “We look forward to working with Mindshare Malaysia in driving our business ahead of our competition to realize Digi’s ambition of becoming our customers’ favourite partner in digital life.”

The win, which covers the full suite of digital services, comes within three months of Mindshare being appointed the partner for traditional media and, the agency added, comes on the back of pitching a proprietary dynamic marketing framework for Digi, which is a part of global telco giant Telenor.

Varun Channa, managing director of Mindshare Malaysia, said that the win adds to the agency’s “winning streak” in paid, owned and earned digital assignments over the past few months.

Most notably, the agency won Nippon Paint’s digital business in February, after being awarded the media account in January.

“For the fast-moving telco industry, digital plays the most pivotal role in achieving their business goals, and so we are privileged to have been selected by Digi as their digital partner,” he added.