Matthew Miller
May 4, 2018

Messaging apps hit 6.1 billion users: Tencent and Facebook have 75% of them

TOP OF THE CHARTS: As user growth slows, Line and KakaoTalk face a particular challenge competing with Facebook and Tencent, according to IHS Markit.

Messaging apps hit 6.1 billion users: Tencent and Facebook have 75% of them

According to a report from IHS Markit, mobile-messaging apps achieved a combined user base of 6.1 billion monthly active users by the end of 2017.

The research outfit reports that as the market matures, the overall growth rate is slowing, and smaller players are struggling to increase their user bases. Facebook and Tencent together accounted for 75 percent of monthly active users in the fourth quarter of 2017.

The massive resources of Tencent and Facebook spell stiff competition for smaller, country-focused messaging platforms, like Kakao and Line, according to IHS Markit. However, their strong positions and deep integration in their local markets should help them defend their positions for some time.

See more Top of the Charts

 

Source:
Campaign Asia

Related Articles

Just Published

51 minutes ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myyth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

1 hour ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

3 hours ago

Move and win roundup: Week of November 25, 2024

Zeno Group, Hero+, Seedtag, Impact.com, and more in our weekly roundup of people moves and account wins.

17 hours ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.