Benjamin Li
Sep 3, 2010

Mercedes-Benz promotes Mao Jingbo to VP marketing in China

BEIJING - Mao Jingbo, who has been marketing director for Mercedes-Benz (China) since 2007, has been promoted to vice-president of marketing.

Mao Jingbo
Mao Jingbo

Mao (pictured) will report to Bjoern Hauber, EVP of the company.

Before joining the German auto giant, Mao was senior VP at Ruder Finn Beijing, where she managed all their key accounts including Audi.

Mao is a well-known career women and 'celebrity' in the marketing industry in China. Before her stint in PR, she worked as a journalist for China Daily as one of the first reporters covering the classical music beat in China.

BBDO, MEC and Fleishman-Hillard are the current agency partners for Mercedes-Benz in China.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

1 day ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

1 day ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.