Daniel Langer
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The art of brand storytelling: Greatness vs. mediocrity
A great brand story can captivate consumers, ignite a strong emotional reaction, and foster loyalty and advocacy. What is your brand story?
What is luxury, really?
Rather than focusing on price points and status, luxury brand managers should think of luxury as the ability to create extreme value for clients.
Why pricing is the ‘easy growth trap’ in luxury
Tesla’s recent discounting initiative is unwise. Such short-term gains always come at a price. And the price, in most cases, is the brand.
Luxury recalibrated: Three action points for brands ...
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023.
Half of luxury brands will disappear by 2030. What ...
Where there is no story, there is no extreme value, as the story can carry 99% or more of the total perceived value in luxury.
Will Gen Z break up with your luxury brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.
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