SINGAPORE – Health and skincare brand The Mentholatum Company has appointed digital marketing agency PurpleClick Media to handle its local SEM strategy.
The Mentholatum Company’s portfolio includes brands such as DeepHeat and Mentholatum Cold Relief.
PurpleClick Media will be responsible for increasing the company's online presence in Singapore and creating awareness for its Hada Labo brand.
Stanley Tay, managing director of PurpleClick Media, said, “We are looking forward to a long-term working relationship and will definitely further explore more opportunities with them.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
