MANILA – JWT Manila has appointed OgilvyOne’s Melissa Crucillo as its new CEO, effective from 15 August.
Crucillo has served as OgilvyOne managing director for three years.
She was formerly country marketing manager for Nike Philippines and has previously worked for Levi’s Philippines, BBDO and Saatchi and Saatchi.
David Mayo, president of Ogilvy ASEAN, said Crucillo is a “great talent” and the agency will “miss her greatly."
But he added, “This is a good opportunity for her and she will remain part of our extended family. We wish her well, and I know she will succeed.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
.png&h=268&w=401&q=100&v=20250320&c=1)