Kenny Lim
Jun 3, 2010

MediaCorp seals World Cup telecast for free-to-air TV in Singapore

SINGAPORE - MediaCorp, SingTel and StarHub have reached an agreement to air 'live' four key matches of the 2010 FIFA World Cup on the national broadcaster's free-to-air Channel 5 and HD5 channels in Singapore.

MediaCorp seals World Cup telecast for free-to-air TV in Singapore
MediaCorp will air the opening match, both semi-final matches and the final match 'live' with same/next-day encores.

On the deal, Chang Long Jong, deputy CEO of television at MediaCorp, said: ”We are very happy to have finally sealed this deal. The World Cup is a major event that has a legion of fans in Singapore and we have received many requests to air the matches.”

He added: “As Singapore's national broadcaster, MediaCorp’s overriding consideration was to bring the most significant matches free to all our viewers. MediaCorp is proud to offer our Singapore viewers the chance to catch international sporting events and will continue to telecast landmark ‘live’ sports programmes where possible.”

SingTel and StarHub both announced they had secured the broadcast rights of the 2010 FIFA World Cup tournament last month after a protracted period of negotiations.

However, both cable TV operators are currently facing a revolt by local viewers and approximately 20,000 football fans as subcription fees to watch next month’s tournament are up sevenfold to become the highest in Asia.

Related Articles

Just Published

49 minutes ago

Trump signs order to delay TikTok ban for 75 days

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.

57 minutes ago

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

11 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

11 hours ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.