Kenny Lim
Jun 3, 2010

MediaCorp seals World Cup telecast for free-to-air TV in Singapore

SINGAPORE - MediaCorp, SingTel and StarHub have reached an agreement to air 'live' four key matches of the 2010 FIFA World Cup on the national broadcaster's free-to-air Channel 5 and HD5 channels in Singapore.

MediaCorp seals World Cup telecast for free-to-air TV in Singapore
MediaCorp will air the opening match, both semi-final matches and the final match 'live' with same/next-day encores.

On the deal, Chang Long Jong, deputy CEO of television at MediaCorp, said: ”We are very happy to have finally sealed this deal. The World Cup is a major event that has a legion of fans in Singapore and we have received many requests to air the matches.”

He added: “As Singapore's national broadcaster, MediaCorp’s overriding consideration was to bring the most significant matches free to all our viewers. MediaCorp is proud to offer our Singapore viewers the chance to catch international sporting events and will continue to telecast landmark ‘live’ sports programmes where possible.”

SingTel and StarHub both announced they had secured the broadcast rights of the 2010 FIFA World Cup tournament last month after a protracted period of negotiations.

However, both cable TV operators are currently facing a revolt by local viewers and approximately 20,000 football fans as subcription fees to watch next month’s tournament are up sevenfold to become the highest in Asia.

Related Articles

Just Published

3 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

4 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

4 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

4 hours ago

Advertisers of the month in Malaysia: Watsons, ...

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.