Mediabrands signs Yean Cheong as head of digital, Asia

She will be responsible for managing Mediabrands’ online media planning teams as well as leading the strategy and development of all digital media activities.  Yean reports directly to David Cohen, global digital head of UM.

Yean has spent the last few years working in different roles in Australia. She joins Mediabrands from Aegis Media Pacific, where she was most recently general manager of digital for the Queensland branch of eMitch online marketing agency. She oversaw the overall financial performance of the company, as well as key client and partner relationships. 

Prior to Aegis and eMitch, Yean was head of 'Digital and Direct' at Clemenger BBDO Brisbane.  There, she led strategy and execution for all online and direct marketing creative campaigns, including web concept and development, as well as CRM, mobile and search. Earlier in her career, Yean joined the pioneer team at the then start-up online travel agency Zuji, owned by Travelocity. During her time at Zuji, Yean supported the launch and assumed the role of marketing and PR lead for three websites in Singapore and Australia.

“Yean joins Mediabrands with a wealth of experience in digital in the region," Cohen said. "We look forward to her thought leadership and strategic direction across a variety of digital mediums.”

Yean takes over from Arun Kumar, who has been promoted to a general manager role within the G14 cluster of Mediabrands.