Mediabrands promotes Blakeman to global chief integration strategy officer

Previously, Blakeman was chief strategy officer, Mediabrands Asia-Pacific. 

Based in Singapore, Blakeman's focus will be to strengthen the firm’s integrated offering for Mediabrands’ and McCannWorldgroup’s portfolio of global clients in Asia-Pacific. He will also lead collaboration between the creative and media planning agencies, and activation partners to generate ideas aligned with our customer experience strategy.

Blakeman brings more than two decades of experience to the Mediabrands network. His sectoral experience spans telecommunications, consumer durables and electronics, as well as the automobile industry. He has also served as pan-European director of strategy at Initiative, where he worked on the firm’s Unilever account, and as MD at CIA. Blakeman began his career at J Walter Thompson.

“I’m very excited to have the opportunity to work with Steve. His versatile experience and creative approach to media make him one of the best strategic minds in this industry,” said Jim Elms, EVP, head of global strategy, UM. “All of our clients in the Asia Pacific region will benefit from Steve’s presence, as will each of the agencies within the Mediabrands family.”