MALAYSIA - Malaysia's leading television network has Media Prima has retained the services of its media agency MediaVest without calling for a review.
The remit includes providing consultancy in audience understanding and segmentation, social performance tracking, communication planning and buying across paid, owned and earned channels.
Ad spend for the account is US$1 million.
MediaVest has been the incumbent on the Media Prima business since 2003, working on the TV3 business as the media owner grew its channel offering. The publicly listed company has equity interests in TV3, TV9, ntv7 and 8TV.
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