Based in Singapore, he will report to Stephen Li, CEO for MEC in Asia-Pacific.
His new role will see him heading up product development regionally, as well as locally in Singapore. MEC's analytics and insights team, as well as the agency's digital arm, MEC Interaction, will report to him across the region.
Gupta was previously the regional head of strategy, Asia-Pacific. He was charged with building communication strategies on clients such as Accenture, Citi, Chanel, Colgate, Campbell's, Energizer, Mercedes-Benz, Singapore Airlines, and Sony.
Having been with MEC for eleven years, he started his career at TME Australia as a planner.
Commenting on the appointment, Li said, "There is truly no-one in the region who knows us, our product and our clients better than Raj. And few who have a stronger belief in the power of strategic thought leadership.”