Mead Johnson calls digital pitch for milk powder brands in Malaysia

Dentsu and local incumbent Arachnid have been linked to the pitch, which is believed to have included five agencies in the initial round.

Arachnid has a long-standing relationship with the brand following its appointment to the digital duties over seven years ago. Other key brands under Arachnid’s remit include Celcom, Toyota, Volvo, Citibank and Dunhill.

According to a source, a result is expected shortly. 

Following the scandal, that effected many Chinese milk and dairy companies, imported foreign milk powder brands such as Wyeth and Mead Johnson substantially increased adspend last year, running print ads promoting the safety of their products.

Earlier this month, Media reported that Wyeth called a creative pitch for a new product under its Milk Powder line.

In a seperate development, Dentsu's online ad agency &C. has been awarded the CRM account for Shanghai Volkswagen in China following a competitive pitch.