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Sep 27, 2012
McDonald’s 'experimental' black-and-white burgers convey unintended undertones
SHANGHAI - One month after McDonald’s introduced a new menu item in China—a ‘Black & White’ burger combo that some people say represents corrupt businessmen and good politicians—the fast food chain's creative agency, TBWA, has launched a campaign to position McDonald’s "as an inspiring partner in a young adult's life".
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