David Blecken
Jul 23, 2010

Maxus India secures planning and buying for Parle

MUMBAI - Parle, India's largest manufacturer of biscuits and confectionary, has appointed Maxus to handle its media planning and buying business.

Maxus India secures planning and buying for Parle

The account is worth an estimated US$15 million in billings for the GroupM agency.

Parle holds a 40 per cent share of the domestic biscuit market, and a 15 per cent share of the confectionary market in the country. Its products include Parle-G, which claims to be the world's biggest-selling biscuit.

The appointment follows Maxus' win of L'Oreal's $40 million account, also in India, earlier this week.

In May, Maxus India was appointed agency-of-record for financial services company Manappuram. The wins represent a combined growth in business of over 25 per cent for the agency.

 

Source:
Campaign Asia

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