Marketing
Byravee Iyer
Mar 20, 2014

Marketers know customer-service is lacking in APAC: CMO Council

ASIA-PACIFIC - A new CMO Council study reveals that only 26 per cent of marketers believe their back-office systems and structures enable their companies to live up to brand promises and marketing claims.

CMOs in APAC and Japan feel customer service doesn't live up to brand promise

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