Malaysia Airlines improves mobile payment options

PayPal’s mobile checkout experience for Malaysia Airlines flights from other areas will be rolled out in phases in the near future, as an extension of this service.

“Since the launch of MHmobile in 2009, we’ve seen an upward trend of recurring customers of which 70% of the transactions are made by Enrich members,” Al-Ishsal Ishak, senior vice president, marketing & promotions at Malaysia Airlines, said. “More and more customers are turning to mobile these days and we are working towards enhancing the customer experience by ensuring safer, smoother transactions via mobile devices. We believe our collaboration with PayPal will provide our customers with just what they need in today’s fast-paced and mobile-centric lifestyle.”

The airline will also roll out seven currencies in the near future to meet customers' demands, including the US dollar, euro and yen. Currently, only Malaysian ringgit are accepted for MH Mobile application transactions.

In conjunction with the launch, Malaysia Airlines' Enrich will reward its loyalty programme members with 500 Enrich miles per transaction made using PayPal on mobile devices from today until 5 Oct.

“Recognising that consumers have a ‘store in their pocket’ and want to shop anytime and anywhere on their mobile devices, merchants across the Asia Pacific region who innovated and adopted our industry-leading mobile checkout solution were rewarded with on average a six-fold increase in their mobile sales in 2011,” Rahul Shinghal, director of mobile at PayPal Asia Pacific, said.