Madhavi Tumkur
Jul 16, 2010

Maggi launches 'Happiness is homemade' TVC in Malaysia

MALAYSIA - Maggi has launched a new brand idea of 'Happiness is homemade' in with a TV campaign for the Malaysian market.

Happiness is Homemade
Happiness is Homemade

The campiagn by Publicis Malaysia aims to capture the intimate role that Maggi plays in the lives of all Malaysians in bringing people together around cooking and food.

"We are aiming to capture and inspire the bonding experiences that cooking with MAGGI creates for Malaysian families", said Izham Mohamed, executive director, food for, Nestle Malaysia & Singapore.

Dean Bramham, CEO of Publicis Malaysia said: "In today's times, when bonding moments are few and far in between, Maggi creates wonderful shared moments through homemade cooking and the campaign seeks to encourage more Malaysians to cook and eat at home together."

 



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