Lydia Daly joins JWT Singapore as planner

Daly will report to Fraser with a direct line to Pete Heskett, regional planning director at JWT for Southeast Asia.
 
Daly joins from 180 Riot, the digital arm of 180 Amsterdam, where she was senior digital strategist handling the Adidas Sports Performance digital accounts. Daly was the first member onboard the strategy team and integral to the development of Riot's planning and briefing processes.
 
Previously, Daly was communications strategist at Meteorite London, working on accounts spanning retail, leisure, charity and B2B, with a primary focus on direct response and digital media. Daly got her start in the agency world with Draft FCB London’s graduate trainee programme and became an account manager/ strategist after just one year, working on global brands Nestlé and Procter & Gamble.
 
“Lydia brings with her an unequivocal knack for market research and consumer insight and knows how to bridge the gap between traditional and digital channels,” said Fraser. “She is the exact talent we need on board as we continue to enhance our integrated capabilities.”
 
Daly's assignment is effective immediately.