“JWT is making strategic investments in highly skilled people to broaden our talent pool, especially in the digital sphere,” said Angus Fraser, managing director of JWT Singapore. “Rachel brings a wealth of experience to the agency, and we’re excited to have her on board.”
With experience from traditional creative to senior digital management, she was most recently with Redworks as head of interactive, where she expanded the team to 30 managers, engineers and web designers.
She started her advertising career as art director at Batey and then at Standard-CDM Singapore, before moving into traffic management at McCann Erickson.
Koh then joined OgilvyOne in 2002, before being promoted to her position at Redworks seven years later. Her expertise includes the management and production of websites, microsites, multimedia CD-ROM, banners, email marketing, Facebook apps, social media content and the application of search tools and techniques.