Lowe Singapore strengthens leadership teams for Unilever

Tsen joins Lowe & Partners from Ogilvy Shanghai, where she was a planning partner and regional planning director.

Not new to Unilever, Tsen joins Lowe's Clear team with almost 20 years of experience on global clients in key markets, such as London, New York, Sydney and Shanghai. Her brief is to help steer the brand towards further growth worldwide.

Ranjit Jathanna is relocated from Lowe Bangkok as planning director on Unilever’s Omo (Dirt is good) global team and brings over a decade of international experience with him.

In addition, Liann Al-Chami joins as global account director also on the Omo (Dirt is good) global team. Al-Chami’s experience spans several creative disciplines including, brand futures and innovation, graphic design and new product development. Al-Chami has also held senior positions over several years at JWT and most recently as group business director at Y&R.

Rupen Desai, president Lowe & Partners SEA, commented, “Bringing the highest calibre leadership to our clients' business is always a top priority for Lowe. In this regard, Jennie, Liann and Ranjit’s track records speak for themselves."

He added, "I am very pleased to welcome them all to Lowe Singapore to work with us, in helping meet the big ambitions we have for our clients brand portfolio, both regionally and globally.”