L'Oreal Paris appoints Mill Stirling, RIOT for its 2010 StudioLine campaign

Taking the lead, Mill Stirling will handle all brand and digital creative whereas RIOT will handle the creative BTL and activation components.

"We are excited to be working with two fine agencies who are very experienced in their respective fields. Our 2010 campaign will showcase some groundbreaking work focusing on the diversity of our product offering," says Jamie Lim, product executive of L'Oreal Paris.

The campaign will be marketed extensively through digital, retail, on-ground activation and guerila media.

In November last year, Publicis Groupe's Vivaki won L'Oreal's digital account in China. More recently in December last year, the brand decided to retain Mindshare's media planning and buying services following a compulsory review called in September.